Digital content created at Blue Bite that is branded, creative, and to the point.
Multi-use Design
When creating digital content, Matt works to ensure that all designs can be multi-functional. Below are a collection of digital ads, LinkedIn GIFs, Instagram posts, and other digital designs. Note the ways in which one piece of content can be stretched or reshaped for multichannel marketing. Included below are digital ads for the launch of Blue Bite Connect that were run on LinkedIn with AB testing to determine most successful messaging.
Uncorking the Future: How QR Codes are Transforming Wine Labels
QR codes are revolutionizing the wine industry, turning labels into interactive experiences
Multi-use Digital Designs
Here is an example of a dynamic design created for a wine-industry blog post header. In creating eye-catching headers, Matt works to include elements that can be individually animated to provide optional movement for social media GIFs. When posting about this blog article on LinkedIn, for example, the team was able to stretch the content by posting this animated GIF with a pullout quote from the article.
Multi-use Blog Header
Here are several examples of times Matt transformed various blog headers into animated GIFs for LinkedIn. Additionally, he crafted alternative versions of the designs tailored for other social platforms like Instagram. For instance, when sharing the blog article on LinkedIn, the team extended the reach of the content by sharing an animated GIF featuring movement and a link to the original blog article.
AB Testing Digital Ads
Custom Sales Decks
Matt recognizes the power of a well-crafted sales presentation. A thoughtfully designed sales deck not only captures attention but also communicates information persuasively. Through impactful visuals and cohesive branding, it establishes credibility and creates a lasting impression, contributing significantly to sales success.
Here is an example of a customized sales deck designed for the sales team at Blue Bite.
Custom deck outlining the animation process at Blue Bite.
Blog Headers
Blog headers are an essential piece of the marketing puzzle. Often, with little to no direction given, a designer is tasked with creating eye-catching and relevant images that initiate engagement and synthesize information in a branded way. Below are a collection of some favorites from Matt’s work at Blue Bite.
Infographics
Another critical piece of the marketing puzzle are infographics.
Below, are some branded infographics created for the State of Connected Products 2023 post.
