This 2024 proprietary marketing campaign, concepted and executed by Matt, showcased paid merchant partners across app, email, and website, delivering exceptional value through eye-catching visuals and compelling promotions with a “throwback theme.”
As Creative Manager, at ZD Shopping
Pre-Campaign
Email Drip Campaigns
Figma Wireframes for Mobile and Desktop
These email wireframes were created in Figma with custom visual assets and engaging GIFs for specific audience segments leading up to the three day event. For Drip Email 2, Matt crafted blurred merchant images for anonymous users, which revealed identities upon account creation, sparking curiosity and boosting engagement. By utilizing best practices in segmentation and personalized content, each email maximized conversion rates.
PR, Paid Social, and Organic Social
Custom B-roll footage showcased our website and app, which played a crucial role in our PR efforts and a feature on 'Morning Blend.' To build hype for the three-day campaign event, Matt designed engaging pre-campaign video posts for Instagram within the “throwback” theme that amplified audience anticipation and drove higher engagement. This strategic approach not only highlighted our brand's strengths but also ensured a cohesive and impactful launch.
Main Campaign
During our vibrant three-day event, Matt leaned into the nostalgic 'throwback' theme inspired by the 90s, featuring playful imagery of viewfinders, boomboxes, and cassette players. These influenced the creation of both paid and organic social media posts, along with strategic website placements that captured the spirit of the era. Additionally, Matt designed custom website wireframes in Figma for both desktop and mobile, ensuring a cohesive and immersive experience with messaging and visual storytelling that resonated with our audience.
Figma Wireframes
Site Placements
Paid & Organic Socials
Mobile & App
Matt animated the engaging app wrap video below that played upon opening the app during the lead-up and duration of the campaign, enhancing the user experience with dynamic visuals that reflected the event branding. This was complemented by strategically designed pop-up modals and app store screens that effectively promoted the event while maintaining our main branding. To further engage our audience, Matt developed custom-themed push notifications for users with the app installed, ensuring timely and relevant communication that drove excitement and participation through the CTAs.
